- Effective media marketing
- Positioning your organization
- Creating a distinctive perceptual advantage
- Projecting into the future
- Suggesting alternative strategies
- Watching competing media, organizations and individuals
- Marketing space, airtime (commercial spot) and sites
- Creating awareness/ Announcing a new product or service
- Developing new products
- Modifying existing products
- Expanding the market to new buyers
- Maintaining sales and position
- Establishing foothold in a future new market
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- Live coverage
- News coverage (Daily, Evening, Saturday and Sunday newspapers)
- Television, radio and cinema commercial
- Posters (Outdoor and transportation)
- Direct mail
- Exhibition
- Home video commercial
- Internet marketing
- GSM/ Bulk SMS/ Telephone recorded messages
- Special Supplements
- Programme sponsorship
- Advertorial